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TrustLock alternative

A Pay Once Alternative to TrustLock Trust Badges

TrustLock is a trust badge service. Reported details say it verifies business information, legitimacy, parts of the privacy policy and an active SSL certificate, which is more than Entruv checks. Entruv verifies a single thing, that you control your website, and shows a visible link to a public record. The price model also differs: TrustLock is reported as a monthly fee, Entruv is one payment. Here is how the two compare.

TrustLock checks more. Entruv checks less, charges once and links to a public record.

TrustLock

Reported estimate: about $9 a month per badge, or about $20 a month for all three

Monthly trust badge subscription with business checks

Entruv

Free listing. Optional $39 once

Check that your own website carries the Entruv badge

TrustLock and Entruv, side by side

What you payTrustLockReported: about $9 a month per badge, or about $20 a month for all three.EntruvFree to list. The gold badge is $39 one time.
How you get inTrustLockYou subscribe to a badge and the service reviews your business.EntruvYou add one line of HTML to your site and press Verify Domain & Publish.
What is checkedTrustLockReported to cover business information, legitimacy, parts of the privacy policy and an active SSL certificate.EntruvOnly that the person who claimed the record can edit the website listed on it.
What visitors seeTrustLockA TrustLock badge on your site.EntruvA badge on your site with a visible link to a public founder record.
What it is built forTrustLockShowing visitors a trust badge on your site.EntruvShowing that a founder controls the site they point to.
RenewalTrustLockMonthly billing, with a reported 30 day money back guarantee.EntruvNone. One payment of $39, final sale.
Who sees your pageTrustLockVisitors who see the badge on your site.EntruvAnyone. Verified profiles also appear on the registry pages and the Wall of Truth.
What it does not doTrustLockIt does not give you a public founder registry page of your own.EntruvIt does not check your privacy policy, SSL certificate or business legitimacy.

Prices come from third party sources and may have changed. TrustLock is reported at about $9 a month per badge or about $20 a month for all three, with a 30 day money back guarantee. Confirm current prices with TrustLock. Figures last checked October 2026. Confirm current prices with TrustLock before you decide.

Choose TrustLock if

  • You want a wider set of checks, including SSL and privacy policy review.
  • You want a trust badge that covers business and privacy policy checks.
  • You are fine with a monthly fee for as long as you use it.

Choose Entruv if

  • You prefer one payment of $39 to a monthly bill.
  • You want a badge that links to a public record of the founder.
  • You want a certificate and QR code as part of the price.
  • You only need to prove control of your website.
Claim your record

Free draft, then $39 once if you want the gold credential, final sale. Refund policy.

Breadth against focus

TrustLock is reported to verify several kinds of things: business information, legitimacy, parts of the privacy policy and an active SSL certificate. That is a wider review than Entruv performs, and for a site that wants to show several checks at once, breadth is a real advantage.

Entruv does not check your privacy policy, your certificate or your business. It tests whether the person who claimed the record can edit the site on it. The upside of such a narrow rule is clarity. Anyone can read exactly what was tested, and nothing is implied beyond it.

The arithmetic over a year

Based on reported prices, one TrustLock badge at about $9 a month comes to about $108 a year. All three badges at about $20 a month come to about $240 a year. Entruv's optional gold badge is $39 once. After one year the difference is simple subtraction, and each further year widens it. These are reported prices, so confirm the current ones with TrustLock.

TrustLock also reports a 30 day money back guarantee. Entruv sales are final, covered in the refund policy, but the free record and badge let you check everything before you pay, and there is no subscription to cancel.

A badge that leads to a record

The Entruv badge is an anchor to a public page about the founder, with an image of the badge inside it. A visitor who clicks lands on a record they can read, with schema.org Person and Organization markup so search engines can understand it. The link you place on your own site is an ordinary followed link.

We make no promise about rankings, traffic or sales. The profile page links to your website with rel nofollow ugc. The point of the record is that a visitor can follow the badge and see who claims the site. If that matters more to you than the breadth of checks, see how it works.

Questions

How much does TrustLock cost?

Third party sources report about $9 a month per badge, or about $20 a month for all three, with a 30 day money back guarantee. These are estimates, so confirm with TrustLock.

Does TrustLock check more than Entruv?

According to reported details, yes. TrustLock is said to verify business information, legitimacy, parts of the privacy policy and an active SSL certificate. Entruv checks only control of your website.

Which is cheaper over a year?

Based on reported prices, one TrustLock badge is about $108 a year and three are about $240 a year. Entruv is $39 once. Cheaper is not the same as better, since the services check different things.

Can I use both?

Yes, nothing in the Entruv check depends on other badges. Use TrustLock for broader checks and Entruv for a public record of domain control.

What stops the Entruv check from working?

The crawler reads the HTML your server sends and does not run JavaScript or look inside an iframe. It rejects links marked nofollow, sponsored or ugc, hidden links, links inside a noindex area and pages set to noindex. Put the badge line in your footer as plain HTML.

Keep reading

Get on the record

About a minute, no account and no password. Publishing is free once your badge is on your site. Upgrade once for $39 when you want the gold credential.

Claim your record